Michael Wolff, The Guardian. Mobile and the news media’s imploding business model.
Wolff writes that the news media’s reliance on advertising is getting it into ever greater trouble as news readers move from the Web to mobile platforms.
His math is rather simple. For every $100 spent on print advertising, $10 is spent on the Web. And for every $10 spent on the Web, $1 is spent on mobile.
This isn’t because marketing dollars aren’t interested in mobile advertising. It’s because the rate publishers can charge for mobile advertising is so meager.
His guestimated future: there will be more and more paywalls, at least for mobile access.
We’ve submitted 13 builds for various versions of our Star Tribune hockey apps so far this season. If we’re lucky, we’ll be at 20 by the time the state tournaments begin.
I killed my klout account a few weeks ago. Have you?
“Sorry, klout is not an acceptable word”
I’m an admitted QR code skeptic. A key reason is that they are hard for consumers to use. The results from this study of 500 college students back up these usability concerns.
QR codes do enjoy a high-level of awareness among college students yet only a fraction (21%) could properly scan and activate the code. Why the discrepancy? According to our findings, students simply struggled with the process. Some didn’t know a 3rd party app was needed, many mistakenly assumed it could be activated with their camera, and others just lost interest, saying the activity took too long. This could be why 75% of students said they were “Not Likely” to scan QR codes in the future. - QR Codes Go to College from Archrival
Another reason why I hope the mobile universe swings back to web and away from apps.
The announcement that Nexus One users won’t be getting upgraded to Android 4.0 Ice Cream Sandwich led some to justifiably question Google’s support of their devices. I look at it a little differently: Nexus One owners are lucky. I’ve been researching the history of OS updates on Android phones…